The Leroy Merlin loyalty card, called « Leroy & Moi », is an enticing offer for anyone venturing into the world of DIY and renovation. This loyalty program offers a myriad of benefits, both for amateur handymen and seasoned professionals. Thanks to a points system that accumulates with each purchase, the card offers attractive discounts, additional services such as insurance and warranties, as well as simplified returns. Let’s dive together into the details of this program to discover all the opportunities it offers.
How does the Leroy Merlin loyalty program work?
The « Leroy & Moi » loyalty program is designed to reward the store’s loyal customers. Registration is simple and free, making it a major asset for all DIY enthusiasts. As a member, you earn one point for every euro spent. The magic happens once you reach 500 points, as you receive a €15 discount valid on all products and services.
For customers who spend more than €10,000 at Leroy Merlin, the Gold member status offers a doubled discount of €30 for the same number of points, thus rewarding big spenders with additional benefits.
Services and privileges offered by the loyalty card
Beyond simple discounts, the Leroy Merlin loyalty card allows you to benefit from numerous services to enrich your customer experience. First and foremost, an extended repair warranty of 5 years is included, allowing you to stay worry-free about your purchases over a long period. In addition, you have the possibility to return merchandise without a receipt for one year, a welcome simplification for any self-respecting handyman.
Points can be doubled on certain specific purchases, and a breakage insurance adds an extra layer of protection. These services transform every renovation project into a less risky and more advantageous adventure.
Benefits for professionals with Leroy Merlin
Professionals in the DIY and renovation sector are not left out with the Leroy Merlin loyalty program. Developed with them in mind, this program offers significant discounts based on annual purchase volume. For example, with spending between €10,000 and €24,999, professionals can benefit from a 6% discount, which rises to 8% beyond €25,000 in purchases.
Moreover, access to a reserved materials yard and instant consultation of invoices and past purchases via a dedicated client area are part of the many exclusive services intended for demanding professionals.
Steps to obtain the Leroy Merlin loyalty card
Simplifying access to the loyalty card is one of the strengths of the « Leroy & Moi » program. To register, simply go to the reception of your favorite Leroy Merlin store or proceed via the website. Once membership is validated, your digital loyalty card is immediately available through your online client space or the store’s dedicated app.
This dematerialization ensures that you always have your card at hand to accumulate points and use your discounts during each visit, whether in-store or online.
A critical analysis of the loyalty program
Despite its many advantages, the Leroy Merlin loyalty program has sparked some criticism. Some loyal customers regretted the removal of the Passion status, although the Gold status was introduced to offer significant benefits to the biggest spenders. The discounts were also perceived as lower compared to the previous program.
The question of cost-benefit ratio is at the heart of this debate. Every customer is invited to evaluate whether the savings achieved through points and discounts sufficiently compensate for their expenses. The important thing is to weigh the advantages of the program according to your own needs and shopping habits.